网球规则还击球 www.wmrvl.com Dr. Athul Prasad is an experienced senior manager, researcher, innovator and technologist, with a passion for change through disruptive innovations. He has worked with various telcos such as Huawei, Nokia, and NEC, in research, business management and product development for 10+ years in various roles. Currently, he is part of Nokia’s end-to-end 5G leadership program and is the Head of 5G Business Modeling & Analysis, based in Helsinki, Finland. He has also contributed to the 5G-PPP phase-2 flagship project on multicast/broadcast called 5G-Xcast, as the technical manager of the project. His research interests include technology enablers for end-to-end 5G system especially in new verticals and markets such as media & entertainment, and is always on the lookout for disruptive technology innovations in 5G which drives value creation within the ecosystem. He is the co-author and co-inventor for over 90 international publications, patent applications (including granted patents), technical reports and standards contributions. He has won the best paper award at IEEE VTC-Spring 2013, best 5G paper award at IEEE BMSB 2018 and was the best paper finalist at IEEE 5G World Forum 2018. He received his Masters', M.Sc. (Tech.) (with distinction) and Doctoral, D.Sc. (Tech) degrees in Communications Engineering from Aalto University, and is pursuing the one-year Executive Education (LEAD) Program on Corporate Innovation from Stanford University's Graduate School of Business.
Speech Title: 5G-Xcast – Towards a Converged and Unified Framework for Media Content Delivery in 5G
5G-Xcast is a 5G-PPP phase-2 project, aiming to devise, assess and demonstrate large scale immersive media delivery by means of novel wireless technologies, contributing to the further enhancements of 5G/NR technologies and its standardization. Media and entertainment is one of the most disruptive vertical market that has received limited focus for optimizations in the context of 5G. The focus of the talk would be on optimizing media content delivery in 5G, using a converged network and through unified framework for Xcasting (where Xcasting is the key technology enhancement currently being studied for 5G, to enable the network to deliver the data traffic using the most efficient means of delivery – such as unicast, multicast or broadcast). The talk will also focus on the changing media landscape with the wider adoption of immersive media content such as augmented and virtual reality, and the value proposition Xcasting offers through 5G to deliver such content in the most efficient manner.